Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

saw a post in my Instagram feed.

It’s from a guy who shows up there from time to time with a simple schtick: 

He goes up to people on the beach who are in terrific physical shape and asks them what their workout routine is.

I know. I can’t believe he hasn’t found me yet either. But here’s what I’ve noticed about these conversations, all of which relates to the way you market your business:

#1. Everyone has a routine.

I have yet to see any of these people respond with anything like, “Oh, I don’t know. Just living life I guess.”

Instead, every single one of them has an approach they can clearly articulate and that they do regularly.

#2. Everyone’s routine is different.

Some emphasize body-weight exercises. Some are distance runners. Some swear by the gym.

The guy on today’s post claimed to exercise four hours every day … but he eats as much of whatever he wants, including a nightly dessert.

All to say that the “what” doesn’t really matter. It’s the commitment to an approach that makes the difference. 

Solo professional marketing is very similar. 

There’s no silver bullet, and it doesn’t really matter what you choose to do. 

So long as you have a something(s) and a commitment to doing it regularly, 

Enjoy your dessert.