You know, for people who want up-to-the-minute information as of 18 hours ago.

Okay, it was about their online weather, not the print edition.

Still, it struck me as being out of sync with what a print newspaper is known for. Kind of like if your local donut shop started offering classes on “How to Eat More Healthily.”

When it comes to developing new services and offerings, the further those are from what you are known for – or what even people who have never heard of you assume you are good at – the steeper a hill your prospective clients have to climb.

Start with things that make intuitive sense and, meteorologically speaking, you’ll have the wind at your back. (Sorry)