Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

saw my doctor.


I like her. She’s quietly funny, almost a bit giggly.

Is she a good doctor, medically?

I don’t know. But I do know this:

The more technically capable and experienced you are, and the more certifications and requirements that exist in whatever field you work, the less important it is for you to impress people with your knowledge.

That box is already checked.

If you want to stand out from the crowd and develop a loyal following, however, you might try giggling a bit more.