Not a lot. Just a teeny-tiny bit outside my kitchen window as I was drinking my morning coffee.

It shouldn’t be a surprise. Snow, along with unreasonably high rents and incessant traffic, is among Massachusetts’ main selling points.

But every year, when that first snow falls, people talk about it as if such a thing has never before occurred.

The next time it happens, you won’t hear a peep.

If you want people to notice you (let alone talk about you), you need to keep coming up with original stuff.

Doing what’s trendy – relying on a popular app, laying out your website in a particular way, marketing with an accepted approach – won’t bring you any criticism.

But like the second snowfall of the season, you will remain largely invisible.

P.S. The more things you let AI write for you, the more you’ll blend in with everyone else who is doing the same thing.