Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

saw a truck with the words “Equine Transport” printed on the door.


They don’t transport oranges, snakes, bicycles or anything else.

They don’t train the horses, or breed the horses, or board the horses.

Two words, and we know everything we need to know about them.

Doesn’t that limit their chances for other types of work? Definitely. But clients are what they want, not chances.

Speaking of which, knowing what you now know, if you needed a horse moved from one place to another, who would you call?


P.S. Equine Transport would be a great name for a band.