Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sent 500+ snail mail cards promoting a free webinar I’m offering on Sept 30th.

I sent it to people who’ve purchased something from me in the past.

What I love about snail mail is that the channel is nearly empty:

– The fact that it’s nearly empty makes it easier for whatever you send to stand out.

– The fact that it costs money to use is what keeps it nearly empty.

If your marketing tactics are the same as everyone else’s, it’s really hard to get noticed.