… sent 500+ snail mail cards promoting a free webinar I’m offering on Sept 30th.
I sent it to people who’ve purchased something from me in the past.
What I love about snail mail is that the channel is nearly empty:
– The fact that it’s nearly empty makes it easier for whatever you send to stand out.
– The fact that it costs money to use is what keeps it nearly empty.
If your marketing tactics are the same as everyone else’s, it’s really hard to get noticed.