Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sent a “custom haiku and free pair of ‘cat socks’”

cat socks(see photo) to a woman in North Dakota. She won the typo contest in the newsletter my son Evan and I send out for our copy writing business.

The socks cost $5 a pair and the postage is $2.07. Is it worth it (we run about one contest per month)?

I can’t tell you for sure, but I’ve already had more than $7.07 worth of fun doing it.

What are you going to do today that”s fun and potentially good for your business?