Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sent a friend a link to an article.

 

It was a piece about his company in the Boston Business Journal.

Was I marketing?

No, if you think marketing is “talking to hot prospects about business today.”

Yes, if you think marketing is “staying in touch with the people you know, over and over again, in a way that positions you as a likeable expert.”