Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sent a handwritten note and a copy of my book to a new client.

I find that some kind of welcome like this is a nice way to begin a new relationship.

It’s great if you have something to give away like a book or thought piece that you’ve written (one more advantage to developing useful, free content!), but just a note is fine too.

Don’t forget to thank the people who decide to give you their money.