Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sent a reminder email.

It was for my Penguin Program, the sale price for which ends today.

It’s not even lunchtime (I eat late) and I’ve sold more of these today than in the previous five days combined, since I first announced it. That’s usually how it goes; many people need a reminder.

Of course, there’s a limit to how often you can/should promote things.

But in my experience, most nice people – like you – don’t do enough, out of fear of “annoying people.”

That’s your inner critic speaking, telling you that what you have to offer is not worth reading, let alone buying. 

Do your best to ignore it.

If you don’t let people know about your valuable work, who will?