… sent a survey to subscribers, asking about an upcoming webinar.

Two reasons why:

First, because I have a much better chance of developing a popular webinar if I asks the potential buying audience what they need, rather than my just picking something at random.

Second, because doing so is marketing; it’s a chance for me to connect multiple times with all of you, those same potential buyers:

Once, when I send the survey.

Again, when I share the responses.

A third time when I send a special email to respondents offering a discount when I launch the webinar.

It’s easy to get hyper-focused on selling since, after all, that’s when people pay you.

Marketing, though, is all the stuff you do before, during and after, to make the selling part more efficient.