That’s right. A handwritten, stamped and snail-mailed note to someone I may never see again.

Three reasons…

#1. He was terrific. Friendly, knowledgeable, open, eager to listen, etc. It was like chatting with an expert friend who wanted to make sure I understood what was going on and what my options were. I wanted him to know I noticed the difference.

#2. I like doing things in the physical world, given that my work is 100% digital. It’s a nice contrast.

#3. Because you just never know. Maybe he’ll mention it to someone in a week or a month, who just may need help with an email newsletter one day. If you want referrals in the future, you have to get in the habit of planting seeds today.

P.S. Speaking of podiatrists, if you’ve never heard “the podiatrist joke” as told by the late Norm MacDonald, this is worth your time.