Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sent an email to a bookkeeper.

He was referred by a friend. She told me he works alone, which is what I’m looking for.

I received an immediate response!

Unfortunately, it was an automated email.

It was six paragraphs and 414 words long.

It came with a required, 32-question survey. (Excellent, I love homework!)

Needless to say, I’m moving on.

Big companies need to triage and filter inbound requests. The volume of these requires it.

It’s understandable, but bureaucracy is not a benefit to prospects; it’s an obstacle.

Try not to build one unless absolutely necessary.