She was interested in working with me on developing a niche and clarifying the way she talks/writes about her business.
I’m pretty sure I could have “closed” her, had I pushed in that direction.
But she really isn’t ready for me yet (and may never be). There are some more basic questions about her business which I suggested she work out first. Then come back if necessary.
Selling people stuff they don’t need is bad for them and bad for you.