Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sent away a prospect.


She was interested in working with me on developing a niche and clarifying the way she talks/writes about her business.

I’m pretty sure I could have “closed” her, had I pushed in that direction.

But she really isn’t ready for me yet (and may never be). There are some more basic questions about her business which I suggested she work out first. Then come back if necessary.

Selling people stuff they don’t need is bad for them and bad for you.