Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sent emails to a bunch of people.


All people I “know,” defined as, “If I ran into them in the supermarket, I wouldn’t have to introduce myself.”

No agenda, no sales pitch, no can-you-refer-me-to-x-types-of-companies request.

Just keeping in touch.

First, because it’s nice to have work colleagues, especially when you work solo.

Second, because word of mouth only works to the extent that people remember you are alive.

It’s up to you to keep your connections warm.