Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sent out a “last chance” reminder for my webinar tomorrow.


I used to be very concerned with the question of, “How much do I promote this thing?” I didn’t want to annoy people.

But somewhere along the way I switched from thinking of it as “promoting” to “helping.”

If you believe that the things you offer are valuable, you’re doing people a disservice by not letting them know.

My email this morning will result in two things:

Some people will thank me for the reminder and sign up for tomorrow’s webinar.

Some people will unsubscribe from my list entirely.

Which group do you think is more important to me?