Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sent out a promotion for a webinar I’m offering tomorrow.

As a result, 9 people have opted out of my list.

I used to work to minimize opt outs (every one of them hurts). So I promoted and talked about the things I offer a lot less.

Now I look at it differently: I have good stuff to share and busy people often need several reminders.

If my mission in life is to help other solo professionals be successful (it is), I need to make sure they know what resources are available.

Are the people who need what you’re selling aware of it?

P.S. Here’s the link to the webinar.

The next class of my Tactical and Practical Solo Professional Breakthrough Year (open to a dozen solo professionals) launches on Thursday, October 16thDetails here.