Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sent a second email to my list.


It was a reminder about a free webinar I’m offering tomorrow.

I used to be reluctant to send these (“I just told them about it a few days ago; I don’t want to be a pest.”).

But, as happens every time, after that second email went out, a bunch of additional people registered, a couple of whom thanked me for the reminder.

I’ve learned to worry less about bothering some people in the interest of informing those who might benefit. (I’ve noticed that it’s the latter group that hires you.)