Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sent a special offer to people on my newsletter list.


I didn’t send it to people who have been on the list for a month or less.


Because I find it’s better to build a relationship before attempting to monetize it.

During that first month, those “new people” will receive five emails from me, each of which is focused on providing value, not selling them something.

In my experience, patience now leads to more sales later.