Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

sent a thank you note.


It was to the woman who runs the ice cream stand where I held my company birthday party last week.

No big deal; just a few words of thanks and a “see you next year!”

I send one, hand-written, snail mail note a week.

That’s 50 opportunities a year to connect with people in my network in a strong and memorable way.

Of course, it’s pretty difficult to do: You need a piece of paper, a pen, an envelope and a stamp. And five entire minutes.

I guess that’s why most people don’t bother…

Do you publish a newsletter? Read about the 5 reasons many professionals don’t, here.