Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

have six fewer newsletter subscribers than I did on Friday.

Why? Because I published my newsletter and some people who received it unsubscribed.

If you want to stop the “unsubscribes,” just stop publishing – that’s what causes them to happen.

Of course, if you stop publishing, you get none of the benefits that that brings either.

I recommend pushing “send” on your writing as often as possible and ignoring the unsubscribe count.