Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

spent 15 minutes talking to one of my newsletter readers

who called looking for help with his web site. He was “hoping I do web sites.”

I don’t.

But it was interesting to me that this guy wanted to hire me because he feels that he already knows, likes and trusts me. That’s huge. I could sell this guy practically anything right now – if he had a need and I offered the service – from painting his house to selling a car to building his web site – he’s ready to buy from me. That’s the benefit of relationship first.

I referred him to a colleague who does web sites. That helps him; that strengthens my relationship with the colleague. Both of which, ultimately, help me.