… spent 20 minutes on the phone

with a woman who I knew would never hire me.

I knew, because I could tell from her emails that I didn’t want to work with her. She’s too early in figuring out her business (she needs a life coach, not a marketing coach) and she’s way (way) too intense and serious for me.

But I told her to give me a call and I’d offer any suggestions I could. We spoke for 20 minutes, at the end of which I suggested she find a coach.

But it wasn’t a waste of my time either. I had 20 minutes to “be an expert.” 20 minutes to talk about what I do. 20 minutes to help someone else

Spend time helping people; it always pays off.