Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

spent all morning rewriting my home page.

It’s just 121 words (I counted).

That’s a lot of time on a very little bit of content.

But if you want to attract the right clients on a regular basis, it makes sense to pay as much attention to the front end of the process (marketing) as to the work itself.

Give your own home page a look.

Does it still do a good job of describing who you are and the value you provide?

(Did it ever?)