Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

spent half an hour on the phone with a client

who thought she needed “a bunch of marketing things done.” Plenty of things I could have done for her but I just don’t think she needs most of what she assumed she did.

I think that a lot of our value as “likeable experts,” is not just doing good work, but in helping people – whether clients or prospects – figure out what problem they have and how best to solve it, whether or not hiring us is the answer.