Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

spent way more time than necessary.

I was doing research, trying to identify and get in touch with certain types of associations and companies.

In some cases it was easy – there was either a “contact us” button in the navigation or an obvious link in the footer (the two “standard” locations).

In others, though, it was a scavenger hunt without any clues. A couple of times I just gave up.

Simple rule of thumb: If you want people to hire you, there’s a good chance they may want to get in touch first.