Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

spoke with a client.

She mentioned, in passing, something she read in my newsletter yesterday.

The thing is, I didn’t publish yesterday … I published last week and resent the newsletter yesterday to those who didn’t open it the first time.

I do this every time for my newsletter and those of my clients and see an additional 15 – 20% increase in the number of people who open it.

Many professionals are wary that a resend will “annoy” people. But I think that’s because they believe that what they have to say is of little value.

If, on the other hand, you think what you have to say is vitally important and helpful to your audience, well, you are doing them a disservice by not sending a reminder.

In my experience, nobody ever complains and others often say thank you.

P.S. The same logic applies when promoting an event or program.