Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

spoke with a friend.


She told me that inbound leads to her business had slowed dramatically over the past several months.

Recently, someone had asked her if she was still in business.

She also admitted (nobody likes to tell me this) that she had stopped publishing her newsletter a couple of years ago.

Here’s the thing. Whatever constitutes your marketing program – networking, blogging, podcasts, social, one-on-one meetings or, the home run of them all, email newsletters – you need to find a way to keep doing them.

No matter how busy you may be today with client work.

Like exercising, the positive results don’t show up immediately, and it takes a lot longer to get in shape then to fall out of it.