Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

spoke with a restaurant owner.


She had seen some of the short videos I’ve been posting on LinkedIn, so she decided to do the same for her business. She had a few questions.

I suggested that doing what I’m doing might not be a good idea for her: 

  • Our businesses are totally different. I work with 20 clients a year. She works with 20 customers an hour. She has foot traffic. I have none.
  • Our audiences are totally different. Most of her customers are younger than 30. One hundred percent of my clients are older than 45. (No offense, clients. You still look, if I may say, fabulous.)

So, while LinkedIn videos might be a good fit for me and my business, she might be better off with Instagram or newspaper ads or one of those guys who stand out front flipping signs.

There are too many marketing options to do them all (let alone do them all well).

Take time to make sure you are choosing wisely for your particular circumstances!