Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

spoke with somebody about maybe hiring him.


When it came to his fee, he was very “squishy.”

Lots of hesitation, lots of ums and ahs.

Before I could say anything, he said he might be able to drop it down a bit.

If you don’t believe in your own value – and the fees you charge – nobody else will either.

(Hint: Practice saying it out loud in the mirror until it sounds reasonable to you!)