Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

started my snowblower.


Not because I expect snow – September is way early, even for Boston. Rather, because the guy who I use to service my snowblower has a special offer:

“Schedule a tune-up by September 15th and get a discounted rate.”

I started it to make sure it would. If it didn’t, I would have made a service appointment.

What I like about this guy’s approach is that he’s found a way to (somewhat) smooth the peaks and valleys of his service business, something whose “product” can’t be inventoried.

What can you do to accomplish the same?