Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

stated a fee to a prospective client.


His response was, “That’s a stretch, but I think we can do it.”

To me, that’s exactly what you’re looking for: Near the top of what a prospect is willing to pay, but not over the line.

Of course, it’s hard to know where that line is.

But I look at it this way: If nobody every walks away from you on the basis of price, you’re probably not charging enough.