… still have not resubscribed to Rolling Stone magazine.
I canceled my subscription more than two years ago, when I began to realize that I had never even heard of half the people they were writing about, let alone cared.
And so for two years, every couple of months, they send me a “resubscribe offer.”
And it’s always exactly the same thing: 50% off the cover price and a free Rolling Stone tote bag.
Wouldn’t you think that by now, were I in need of a tote bag, I would have made a move?
Why not try something else? A coffee mug, a T-Shirt, a night out with Keith Richards?
If some aspect of your marketing isn’t working, it’s time to try something different.