Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

still have not resubscribed to Rolling Stone magazine.


I canceled my subscription more than two years ago, when I began to realize that I had never even heard of half the people they were writing about, let alone cared.

And so for two years, every couple of months, they send me a “resubscribe offer.”

And it’s always exactly the same thing: 50% off the cover price and a free Rolling Stone tote bag.

Wouldn’t you think that by now, were I in need of a tote bag, I would have made a move?

Why not try something else? A coffee mug, a T-Shirt, a night out with Keith Richards?

If some aspect of your marketing isn’t working, it’s time to try something different.