Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

suggested to a client that we hold off on publishing her newsletter for an extra day.

There’s a big snowstorm coming today and tomorrow and her newsletter would normally go out Wednesday.

But Wednesday is a day when many people will be just getting back to work. They’ll be in “catch up” mode and therefore eagerly deleting whatever is not urgent.

There are no best days and times to publish a newsletter. But there are worst days and times.

I try to avoid holidays, school vacation weeks and major weather events!