A client shared his newsletter draft with me.
It was a great article – interesting, topical, well written.
It ended with this sentence:
“Companies need to understand the importance of staying close to their customers.”
I suggested he modify it to this, instead:
“What are you doing to stay close to your customers?”
Same idea, more or less.
But I think you’d agree that by asking a direct question, the latter feels way more engaging.
What are you doing to connect with your readers?
(See what I mean?)