Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

swallowed six pennies.

Of course I didn’t. That would be weird (I never eat more than five per day).

But I did get you to open this email.

Subject lines matter.

You spend a lot of time writing your newsletter and other, similarly important messages.

Take time to make the front door as interesting and compelling as what’s inside.