Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

threw out a good story.

 

I’d like to use it in an upcoming presentation that I’m working on.

But it really doesn’t fit.

But it’s a great story!!

When you have a great story – or image or headline or statistic or joke or – but it doesn’t add to whatever it is you’re trying to communicate, the hardest part is not using it.