Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am in need of a handyman.


We want to put a storm door on the front of our house and it will require some carpentry prep work (as in, way beyond the scope of my abilities).

So we’ve been asking friends and neighbors for recommendations.

Here’s what we didn’t do:

  • Try and figure out which handyman out there has the absolute best qualifications (we need “good enough,” not “best who has ever lived”).
  • Search the Google.

People like us – solos and very small professional service firms – get clients from word of mouth: the people who know the people we know.

Maybe you need to focus your marketing on knowing more people.