It’s to the people who registered for my “Storytelling in Business” webinar last week.

But they already paid me. And I’ve already delivered the webinar and the promised follow-up materials.

So why bother?

Because it’s not expected.

Because snail mail is an underused channel.

Because most organizations – of any size – just take the money and run.

P.S. If you were an attendee of that webinar, I’ve now ruined the surprise (we never had this conversation).