… sent a snail mail follow-up to webinar attendees.

It’s to the people who registered for my “Storytelling in Business” webinar last week.

But they already paid me. And I’ve already delivered the webinar and the promised follow-up materials.

So why bother?

Because it’s not expected.

Because snail mail is an underused channel.

Because most organizations – of any size – just take the money and run.

P.S. If you were an attendee of that webinar, I’ve now ruined the surprise (we never had this conversation).