… told a potential client that I wasn’t a good match.
Nice people, but the kind of content development they were looking for wasn’t quite within the range of what I want to do (or, frankly, what I’m particularly good at).
“Bad” clients and projects don’t just happen. The best way to avoid them is to never get started in the first place.
I could not agree more. Depending on the situation, I might even search my contacts for someone who might be a good fit. I like to help out even if I can’t take on the work.
It always comes around in a positive way when you help both people in that equation!