Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

told a potential client that I wasn’t a good match.

Nice people, but the kind of content development they were looking for wasn’t quite within the range of what I want to do (or, frankly, what I’m particularly good at).

“Bad” clients and projects don’t just happen. The best way to avoid them is to never get started in the first place.