Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

told somebody to start writing.


Jim published a book recently and plans to launch a newsletter at the end of the year. He hopes we can work together then.

I said, that’s terrific. In the meantime, start writing content (he just published a book, so he’s got plenty) and begin posting it on your web site now.

It won’t be perfect, and his focus and voice will undoubtedly change.

But writing is a skill, like anything else.

The more practice he gets now and the more he learns how to take his ideas and chop them up into 700-word bites, the better his newsletter will be when he finally launches.