Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

told someone who emailed to inquire about my upcoming newsletter course that it probably wasn’t a good match for her.


Because it wasn’t.

If, instead, I had tried to convince her to sign up anyway (and she did), she would be disappointed.

Disappointed people don’t say good things about you, something which hurts your brand out in the world.

Forgo today’s short term gain in favor of building a following of people who sing your praises.