Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

unsubscribed from about the 10th mailing list this week.


I’ve been getting barraged with “Happy Holiday” emails from people and companies that I haven’t heard from in months (or years).

And so I’ve been taking the opportunity to unsubscribe.

Holiday greetings are nice, but if that’s all you ever send, it’s probably time to rethink your email marketing program.

(Are you going to unsubscribe from this list now? I admit, it would be appropriately ironic.)