… unsubscribed from Michael Lewis’s podcast.

I love his books (Moneyball, The Big Short, etc.) and I’ve always liked him when he is a guest on other people’s programs.

But the more I listened to his podcast, the more I got to know him, personally.

And for reasons that are unclear even to me, I just don’t like him.

Revealing personal information, personality, and point of view cuts two ways: some people will like you less; some people will like you more.

Michael Lewis doesn’t need me; he’s got plenty of other listeners.

And guess what? You don’t need the people who will like you less when they know you more. All that matters are the people on the “more” side of the equation.

That’s because those people are the ones who become clients. Share more and watch what happens.