Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

updated my email signature to reflect a change in my business focus.

 

And my LinkedIn profile.

And my web site header.

And my “services” page.

And my bio.

And everywhere else I could think of.

Consistency is at the heart of word of mouth (assuming your mouth has a heart). When you make a move, try to get everything pointed in the same direction!