Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

updated my web site to include my mission in life.

I added this sentence on my services page:

As a solo professional myself, my mission in life is to help other solos be successful (and happy along the way).

As Simon Sinek likes to say, “People don’t buy what you do, they buy why you do it.”

Watch Simon’s TED talk on the subject here. Then post your WHY below!