Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

used up a $50 Starbucks gift card.


It was sent to me, at the beginning of the year, by someone to whom I referred a client.

She knows I love Starbucks.

For two months, every time I buy something at Starbucks, I think of how my drink of the day is free and I remember her nice gesture (and her).

When it comes to thanking people, custom gifts that last are way better than cash bonuses.