He seemed very impressive.

Professionally designed site, plenty of content, brand name client list, lots of social media shares.

I noticed that he offered a one-hour consultation, so I gave it a look.

It only cost $200.

Interestingly, my immediate next thought was not, “Wow, that’s not much for a guy this well established.”

Instead, it was, “Oh, maybe he’s not that good.”

Price is about more than just how much money you put in your pocket today – it’s also data that people use, in part, to make judgments about you.

Is your low price helping you or hurting you?