Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

am waiting to hear back from a prospective client.


I sent them a couple of follow-up questions in an email last Friday, following a live conversation. Here it is Tuesday afternoon, and I’m still waiting.

They don’t realize it, but I’m testing them to see how responsive they are. With every hour that passes, my interest in working with them drops a little bit more.

Isn’t that backwards? Aren’t clients supposed to test us, to see how quickly we get back to them?

Sure, but it cuts both ways.

Great clients, and not to be too cliche, treat you the way they’d like to be treated.

The ones who don’t are usually trouble.