Behind-the-scenes advice for busy solo professionals courtesy of Michael Katz, Blue Penguin Development

walked away from a potential project.


It involved writing a bunch of copy for a bunch of web sites.

The prospective client was somebody I know fairly well. That was the problem.

Because the work was with somebody I knew, we skipped over a lot of the normal, early discussions.

By the time I gave her a price, it turned out I was more expensive than what she could afford. Had she been a stranger, we would have gotten to that much sooner.

Working with friends is great, but this was a good reminder that you still need to go through the steps of a “real” project.